Rel was a comedy on FOX starring Lil Rel Howery.  The direction given was to incorporate still photos of Rel into a graphic, textural world that represents Chicago. 

REL: PROMO PACKAGE DESIGN
VP of Design: Ian MacRitchie
Design Director: Jesse Hallas
Design & Animation: Ramona Clarke
Produced at FOX
Rel Promo Elements
Rel Upfronts Presentation
Beacon Theater, NY
Process
I like to to use wet media Duralar to get my paint textures, photographing them on a light table.  I decided to use watered down gouache after trying acrylics, sharpie and inda ink.  The benefit of duralar is you will not get any paper texture.  When you use a light table you will get a lot more tonal variation in your texture than with scanning. Gouache dries very fast and can be hung all over your office walls!
I also painted the letters with gouache in order to have a custom feel, and cleaned them up a little using liquify in photoshop. 
Thank you!

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